Case study · 02 / 17

VMatcha

Brief

For VMatcha’s Core4 range, we worked with their brand colour and the complementary beige of their website. With more creative freedom for CoreHydr8, we developed a pink theme they loved, shaping the direction of the shoot.

Services: Creative PhotographyeCommerce Photography
Contributions: Creative DirectionStylingRetouching
Intended uses: Product listingsWebsite imagerySocial mediaPaid advertising

VMatcha CoreHydr8 sachet pouring powder into a branded bottle against pink.

Lime-green VMatcha CoreHydr8 pouch with floating sachets against a pink background.

VMatcha CoreHydr8 sachet beside a bottle of green drink on a white ledge against pink.

Green VMatcha CoreHydr8 sachet surrounded by watermelon pieces and lime wedges against pink.

VMatcha Core4 pouch, branded cup, scoop and whisk beside a presentation box and recipe booklet on a cream-and-green set.

Pale green VMatcha Core4 pouch above a cream ledge against a matching green background.

VMatcha Core4 pouch beside a scoop pouring matcha powder into a splashing green drink on a pale green set.

Pale green VMatcha Core4 pouches arranged in a repeating diagonal pattern on cream.

VMatcha Core4 pouch beside a glass of matcha, handheld whisk and scoop on a cream surface.

Lime-green VMatcha CoreHydr8 pouch and matching sachet against a pink background.