Case study · 04 / 17

Soul Fruit

Brief

We photographed Soul Fruit’s full Chewy and Crunchy ranges, creating bursting fruit compositions and showing the journey from fresh fruit to dried snacks. Our work covered both creative imagery and eCommerce photography.

Services: Creative PhotographyeCommerce Photography
Contributions: Creative DirectionStylingSet DesignRetouchingCompositing
Intended uses: Product listingsWeb imageryLaunchesSocial mediaCataloguesMarketplacesPrint materialNewspapers (online and print)Market stall banners

Colourful Soul Fruit snack packets with fruit pieces suspended across a yellow background.

Soul Fruit dragonfruit snack packet with fruit pieces bursting against red.

Soul Fruit Jackfruit Crunchy Chips packet with jackfruit pieces bursting out against lime green.

Open Soul Fruit Sweet Mandarin packet with fresh mandarin segments and dried slices bursting out against orange.

Fresh dragonfruit and slices arranged in a sequence leading to dried dragonfruit chips against yellow.

Fresh mandarin, curled peel, segments and dried slices arranged across a yellow background.

Soul Fruit Sweet Mandarin snack packet with mandarin pieces and a yellow NEW label against orange.

Front view of a Soul Fruit Sweet Mandarin Chewy Slices packet on a white background.

Soul Fruit Keo Mango Chewy Slices packet with mango pieces bursting out against orange.

Soul Fruit Keo Mango Crunchy Chips packet with mango pieces bursting out against yellow.