Case study · 11 / 17

Healthy Yeti

Brief

We created creative and eCommerce imagery for Healthy Yeti’s Mushroom Coffee and Omega-3 products during their rebrand. We took a colourful direction to help them stand apart, building a collection intended to cover their whole website and double as advertising images.

Services: Creative PhotographyeCommerce Photography
Contributions: Creative DirectionStylingSet DesignRetouchingCompositing
Intended uses: Product listingsWebsite imageryLaunchesSocial mediaPaid advertisingCataloguesMarketplaces

Healthy Yeti Mushroom Coffee pouch, orange tin, espresso and powder on a white plinth against lilac.

Hand holding a Healthy Yeti Mushroom Coffee pouch beside a glass of coffee, powder and a scoop on a white plinth.

Healthy Yeti Mushroom Coffee pouch and a mound of powder behind a white plinth against blue.

Hand holding a brown Healthy Yeti Mushroom Coffee pouch against blue.

Orange Healthy Yeti jar beside a glass of dark coffee against lilac.

Hand holding an orange Healthy Yeti jar against a blue sky with clouds.

Mound of brown powder suspended above a cropped Healthy Yeti Mushroom Coffee pouch on a light background.

Glass of iced coffee with swirling milk and a red-and-white straw against a pastel sky.

Overhead view of a Healthy Yeti Mushroom Coffee pouch, orange tin, cup and powder on white beneath an orange background.

Healthy Yeti Mushroom Coffee pouch and orange tin with streams of coffee powder against blue.

Blue Healthy Yeti Omega 3 pouch and golden capsules behind a white plinth against green.

Hand holding a blue Healthy Yeti Omega 3 pouch against green, with the headline “Elevate Your Health”.

Hands tipping golden capsules from a green tin towards an open palm against green.

Hand holding a golden capsule between finger and thumb against beige.

Close-up of a golden capsule suspended against a softly lit gold background.

Healthy Yeti Omega pouch with floating capsules on a lilac and green set.

Healthy Yeti Mushroom Coffee and Omega 3 pouches with powder and capsules on a white surface against lilac.

Healthy Yeti pouches, orange tin and green capsule tin on a yellow ledge beneath a blue sky.

Healthy Yeti pouches suspended above crumpled packaging and a circular opening on a lilac set.

Hands holding an orange Healthy Yeti jar and a green branded tin against an iridescent background.

Orange Healthy Yeti jar beside an open green tin of golden capsules on a lilac plinth.

Healthy Yeti pouches, orange tins, cups of coffee and capsule tins arranged in a repeating pattern on lilac.

Front view of a brown Healthy Yeti Mushroom Coffee pouch with a defined shadow on a light background.

Front view of a blue Healthy Yeti Omega 3 pouch with a defined shadow on a light background.

Closed green Healthy Yeti tin shown from the front on a light background.

Orange Healthy Yeti tin beside a brown Mushroom Coffee pouch on a light background.

Closed green Healthy Yeti tin beside a blue Omega 3 pouch on a light background.

Healthy Yeti Mushroom Coffee and Omega 3 pouches side by side on a light background.

Overhead view of a cup of black coffee and a mound of powder against blue.

Pale textured mushroom on a white plate with striped shadows against blue.

Overhead view of black coffee, brown powder and three golden capsules against lilac.

Hand lifting a Healthy Yeti Mushroom Coffee pouch from an open delivery box against lilac.

Hand lifting a Healthy Yeti Omega 3 pouch from an open delivery box against green.

Hands passing a Healthy Yeti delivery box against green, with the headline “Stay Ready. Refill, Recharged.”